Disney Theatrical Productions signed a 49-year revenue-based lease for the property in May 1995, with Disney Development restoring the building. Over the years its crumbling and deserted interior has intermittently been host to Broadway legends in their infancy as its stage has been used to rehearse such hits as Death of a Salesman, A View From the Bridge, A Streetcar Named Desire, My Fair Lady, and a 1978 revival of Eugene O’Neill’s A Touch of the Poet starring Jason Robards. It was built in 1902–1903 and was designed by the architecture firm of Henry Hertz and Hugh Tallant;[2] the Roof Garden, where more risqué productions were presented, and which no longer exists, was added in 1904, designed by the same firm. [6] Decoration was carried out by an extensive team of painters and sculptors that included George Gray Barnard, Robert Blum, the brothers Neumark, George Daniel M. Peixotto,[7] Roland Hinton Perry and Albert Beck Wenzell. In November 1997, after the premiere of the film Hercules and a limited engagement of a concert version of King David, Disney's stage version of The Lion King opened. Mary Poppins began previews at the New Amsterdam Theatre on October 16, 2006 and opened on November 16, 2006,[15] where it continued to run until March 3, 2013. In 1915 Ziegfeld decided to renovate the Aerial Gardens so he asked his newly hired brilliant Austrian scenic designer, Joseph Urban to do the job. GET TICKETS. Weapons of any kind (including firearms, ammunition, knives, mace, scissors, etc.,), including objects that appear to be weapons or toy guns (including toy blasters, squirt guns, etc.). [citation needed] In 1936, the theatre staged its last play, Sigmund Romberg's Forbidden Melody, until Disney control.[13]. All persons, bags, parcels, clothing, and other items may be subject to screening and/or security checks. On one occasion a royal visitor from England was so taken by a production number in the Follies that Ziegfeld ordered that the entire number along with the scenery and costumes be moved to the stage upstairs where the number was repeated in its entirety in that evenings performance of the Frolic, much to the delight of the visiting prince. By 1910, the New Amsterdam was air-conditioned and the Aerial Gardens closed. At the time of construction, it was the largest theatre in New York, with a seating capacity of 1,702. The New Amsterdam Theatre is a Broadway theater located at 214 West 42nd Street between Seventh and Eighth Avenues in the Theater District of Manhattan, New York City, off of Times Square. If you find this story fascinating, we have a treasure trove of information about the history of your favorite theatres. [9] But the theatre also hosted serious productions, and in June 1927 Basil Rathbone appeared there as Cassius in Julius Caesar.[10]. The roof garden remained closed when inspectors discovered that it could not meet modern building codes. Pets or other animals, except approved service animals (e.g., dogs and miniature horses). However, when Klaw and Erlanger built the New Amsterdam theatre they decided to experiment with the roof garden idea so they built a regular auditorium on the roof of the New Amsterdam which they called the “Aerial Gardens.”  The auditorium consisted of a stage with a proscenium width of 34 ft. and a depth of 29′ 3,”  an orchestra floor, and an upper tier of boxes suspended by iron braces. By 1910, the New Amsterdam was air-conditioned and the Aerial Gardens closed. Support from cinema lovers, architects, historians and people like you are paramount to our success. Operating as the main Theatre for Walt Disney, the New Amsterdam Theatre is a wonderful place to catch the hottest productions! Stars moved from one stage to the other too, often in the same evening, first performing in the Follies downstairs then moving upstairs to the Roof Theatre to do an entirely different routine in the Frolic. The theatre building in 2011, seen from the 9th floor of the, The crumbling, vacant theatre and surrounding buildings in 1985 before the renovation of 42nd Street, Alexander, Cathy. We make roof gardens upward of 25m2. The year was 1915; and to dazzle the out-of-towner, wake up the tired businessman, shock Mrs. Grundy, and otherwise enflame the peasants – Herr Ziegfeld presented the Madchens in uniform, giving their all on that new and sensational see-through runway. A racier sister show of the Follies, the Midnight Frolics, played in the New Amsterdam's roof garden theatre. The premiere of the Jerome Kern and Otto Harbach scored Roberta starring Bob Hope, George Murphy, Fay Templeton and Lyda Roberti opened at the New Amsterdam November 18, 1933. The Great Depression did great damage to the live theatre business, and in 1936 the New Amsterdam closed. Click here for tickets to Disney’s ALADDIN, the only … © 2001 - 2020, The Broadway League, All Rights Reserved. Now home to Disney’s ALADDIN! On either side of the proscenium can be seen the boxes which lit up with the warning “On-The-Air.” Photo by Mark 6. Both the Beaux-Arts exterior and the Art Nouveau interior of the building are New York City landmarks, having been designated in 1979. Patrons consuming alcoholic beverages in the theatre will do so in a responsible manner. The New Amsterdam was officially reopened on April 2, 1997. Patrons shall not engage in behavior with the intention of disrupting a performance in any way. Above: The stage and the proscenium as they appeared in the 1930’s, when the house was often used for rehearsals. Scripts and cookies must be enabled to use this feature. The theatre opened October 23, 1903 with a production of Shakespeare's A Midsummer Night's Dream. See all 3 New Amsterdam Theater tickets and tours on Tripadvisor Patrons under the age of 14 must be accompanied by a patron age 14 or older to enter the theatre. Women in the Theatre: More than Just a Pretty Face. In recent years, the benefit's honored guest had been centenarian Doris Eaton Travis, who originally performed on the New Amsterdam stage in the Ziegfeld Follies of 1919. For many years, it hosted the Ziegfeld Follies, showcasing such talents as Fanny Brice, Bert Williams, Will Rogers, Eddie Cantor, W.C. Fields, Marilyn Miller, Van and Schenck, Helen Morgan, Sophie Tucker, Eaton siblings and silent film star Olive Thomas whose ghost supposedly haunts the theatre. Alcoholic beverages, marijuana, or any illegal substance. The New Amsterdam Theatre is the perfect venue for private events up to 1,700 guests, including corporate meetings, pre-theatre receptions, weddings, dinners and full theatrical productions. This Code of Conduct is subject to change without notice. Structural flaws preventing further theatrical use prompted the auditorium to be gutted in 1983. In 2008, The Roof Garden and 42nd Street office tower were renovated to become the home offices for Disney Theatrical Productions. The remainder of the building was utilized for offices. The previous record of $1,587,992.50 was set by Mary Poppins for the week ending December 30, 2007.[16]. Opened as the Aerial Gardens in 1904, presenting legit shows during the summer months. From the Terry Helgesen Collection. The New Amsterdam Theatre was built in 1902–1903 and was designed by the architecture firm of Henry Hertz and Hugh Tallant; the Roof Garden, where more risqué productions were presented, and which no longer exists, was added in 1904, designed by the same firm. Located in the heart of New York City, you can see the oldest Broadway theatre in all it's glory. This story was written by Harry Lines and originally published by THS in 1978. In this section you will see detailed images of all 40 Broadway theaters—toggle between photos to experience the actor’s view from the stage, and see architectural elements and designs that define the rich and varied architectural styles of Broadway. [11], During its years as a movie theatre, the Roof Garden was used as a rehearsal space for a number of shows, including the original Broadway productions of My Fair Lady, Gypsy and Camelot. Stretching through the middle of it, high above the first floor, was a glass runway. The New Amsterdam has also hosted events benefitting Broadway Cares/Equity Fights AIDS, including the annual Easter Bonnet Competition. "New Amsterdam Theatre" in. Florenz Ziegfeld reopened it in 1915, presenting late-night performances until 1921. Patrons shall not engage in unauthorized events, demonstrations or speeches, or the usage of any flag, banner or sign for commercial purposes, or to incite a crowd. It was built in 1902–1903 and was designed by the architecture firm of Henry Hertz and Hugh Tallant; the Roof Garden, where more risqué productions were presented, and which no longer exists, was added in 1904, designed by the same firm. A portion of the asbestos curtain shows. Click here for tickets to Disney’s ALADDIN, the only Broadway musical that’s “Exactly what you wished for!” - NBC-TV, CALL 866-870-2717 (GROUPS 10+ 800-439-9000), CALL 866-870-2717 (GROUPS 10+ 800-439-9000). Patrons shall comply with requests from theatre staff regarding facility operations and emergency response procedures. I has always pictured the rooftop theatre is a tidy affair, but the space was actually quite huge, and divided into two levels, a ground floor and a mezzanine. Large bags must be stored at coat check. These gardens which occupied the roofs of theatres and restaurants usually featured a small stage from which variety acts were presented to an audience seated around small tables where they could enjoy light refreshments. The outer walls of the theatre at the rear of the auditorium and on the 41st Street side consisted of large windows which swung open in the summer months to create the feeling of an open-air theatre. Along with the Lyceum Theatre, also built in 1903, the New Amsterdam is the oldest surviving Broadway venue. The New Amsterdam Theatre is a Broadway theater located at 214 West 42nd Street between Seventh and Eighth Avenues in the Theater District of Manhattan, New York City, off of Times Square. TDF is a not-for-profit organization that has been dedicated to bringing the power of the performing arts to everyone since 1968. For many years, it hosted the Ziegfeld Follies, showcasing such talents as Olive Thomas, Fanny Brice and the Eaton siblings.

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