A family of small-time crooks take in a child they find outside in the cold. We will complete the analysis together in class to add to our understanding. Show During the Depression, Jimmy Gralton returns home to Ireland after ten years of exile in America. ‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities, Loach appeared on BBC Question Time to talk on issue giving the film extra credibility. distribution and circulation and the impact of digitally convergent platforms: • I, Daniel Blake is a low budget social realist film, funded by the BFI and BBC. After being fired from her job, Angie teams up with her flatmate to find employment for immigrants. Palme d’Or. After Ken Loach's latest film "I, Daniel Blake" (2016) took home the most prestigious film award of the year, Palme d'Or at Cannes earlier this summer, there has been a lot of discussion or at least anticipation of discussion on the film. You must be a registered user to use the IMDb rating plugin. Ken Loach has been a director for over 50 years. Katie and her children have just moved to Newcastle from a London homeless shelter, as there is no affordable accommodation in London. Consider the extent to which the trailer is a, a level of variety and creativity that does, not reflect Curran and Seaton’s ideas about, Projections were used as part of a guerrilla marketing campaign. will have an awareness of political and social issues in the UK. Now look at the posters used to market the film. [22] During Prime Minister's Questions on 2 November 2016, he criticised the unfairness of the welfare system and advised Prime Minister Theresa May to watch the film. Hoping that self-employment through gig economy can solve their financial woes, a hard-up UK delivery driver and his wife struggling to raise a family end up trapped in the vicious circle of this modern-day form of labour exploitation. an educated, media literate and socially aware audience but tries to If you are in need of a loan and you are 100% sure of paying the loan please contact (gaincreditloan1@gmail.com). Gruff but goodhearted, Daniel Blake (Dave Johns) is a man out of time: a widowed woodworker who’s never owned a computer, he lives according to his own common sense moral code. This article from The Guardian will also help you to gain an understanding of marketing techniques employed. In 2019, he is touring a new show, From Byker to the BAFTAs, with 24 dates from August until November. As a condition for receiving jobseeker's allowance, Daniel must keep looking for work. I, Daniel Blake 2. Seeing the levels of poverty and oppression, the activist in him reawakens and he looks to re-open the dance hall that led to his deportation. I, Daniel Blake British release poster Directed byKen Loach Produced byRebecca O'Brien Written byPaul Laverty Starring Dave Johns Hayley Squires Music byGeorge Fenton CinematographyRobbie Ryan Edited byJonathan Morris Production companies Sixteen Films eOne Films Why Not Productions Wild Bunch BBC Films Distributed by BFI Le Pacte Release date 13 May 2016 21 October 2016 Running time 100 minutes Country United Kingdom France LanguageEnglish Box office£1 I, Daniel Blake … ), features lesser known actors and does not rely on special effects. Directed by Ken Loach. See if you can find some other techniques employed to market the film. Daniel helps the family by repairing objects, teaching them how to heat rooms without electricity, and crafting wooden toys for the children. 3) Who directed I, Daniel Blake and why is this important? He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Daniel surprises her at the brothel, where he begs her to give up the job, but she tearfully insists she has no other way to feed her children. A UK/French co-production, the film is a classed as a drama due to the nature of the narrative and themes within the film. The only specific “star” identfied in the Marketing stressed the realist element such as filmed on location using real settings such as a food bank. For the poor seeking any sort of public assistance these nuisances and indignities are multiplied tenfold because--as 'I, Daniel Blake' dramatizes--the System doesn't really want to serve the so-called "disadvantaged"; it wants poor folk in need to get discouraged and go away (and hopefully die and decrease the surplus population). Compare that to the $165 million that it cost to make our other CSP, Doctor Strange. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face. maintaining an audience. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses. Discuss the extent to which these They did lots of community screenings and employed regional marketing officers to help get the film seen in many preview screenings. comments on the poster, reference to the It is very difficult to establish the exact production costs of ‘I, Daniel Blake’ although 16 Films Producer, Rebecca O’Brien, said it was a ‘modest amount’, even for a Ken Loach film. Extras were not actors but local people and were featured in the marketing linking to authenticity. ", "Cannes Film Festival Winners: Palme d'Or To Ken Loach's 'I, Daniel Blake, "Award-winning director Ken Loach takes to the streets of Newcastle to shoot his latest feature film", "Ken Loach: 'The airwaves should be full of outrage, "I, Daniel Blake scores impressive result at UK box office as Trolls takes top spot", "I, Daniel Blake review – a battle cry for the dispossessed", "Iain Duncan Smith's predictable response after watching I, Daniel Blake", "I, Daniel Blake producer responds to Toby Young, Iain Duncan Smith", "Ken Loach and minister Greg Clark clash over 'fictional' I, Daniel Blake on Question Time", "Jeremy Corbyn urges film fans to go see Tyneside-set I, Daniel Blake", "PMQs: Corbyn tells May to watch I Daniel Blake film", "BAFTA Awards: 'La La Land' Leads Nominations", "I, Daniel Blake leads British independent film award nominations", "PALMARÈS 2017 - 42 ÈME CÉRÉMONIE DES CÉSAR", Académie des Arts et Techniques du Cinéma, "AWARD WINNERS FOR 39th DENVER FILM FESTIVAL - Denver Film Festival", "Three Empire Awards 2017: Rogue One, Tom Hiddleston And Patrick Stewart Win Big", "Toni Erdmann leads nominations at European film awards", "Evening Standard British Film Awards - The Longlist", "Evening Standard British Film Awards: Kate Beckinsale and Hugh Grant Crowned", "Magrittes 2018: vers un match Streker-Belvaux? Trinity Mirror also promoted the film through a series of articles in the left leaning 'Daily Mirror'. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away. ), features lesser known actors because the audience will have an association with a famous actor and recognise their other films, distracting away from the message of the film. He refuses a job at a garden centre because his doctor will not allow him to work yet. When Daniel's work coach tells him he must work harder to find a job or be sanctioned, Daniel spraypaints "I, Daniel Blake, demand my appeal date before I starve" on the building. "I am not a blip on a computer screen or a national insurance number, I am a man. The speech describes his feelings about how the welfare system failed him. Stand-up comedian Tom Mayhew had previously been on benefits for over 3 years in austerity Britain, and was inspired to write the show after watching the film. A conventional trailer was also produced for the film: A partnership was set up with Trinity Mirror (Daily Mirror owners) to run a marketing campaign based on the film. Ken Loach are important factors in Check out some of the IMDb editors' favorites movies and shows to round out your Watchlist. We know some of the funding it received (e.g. During a visit to a food bank, Katie is overcome by hunger and breaks down. [18], Former Conservative Work and Pensions Secretary Iain Duncan Smith said I, Daniel Blake was unfair, criticising its portrayal of Jobcentre staff, saying: "This idea that everybody is out to crunch you, I think it has really hurt Jobcentre staff who don't see themselves as that. A variety of other techniques were employed. For the first time in his life, Daniel Blake, a fifty-nine-year-old British carpenter, is obliged to apply for welfare after suffering heart problems. At worst the film might be preachy or sentimental, but at best it is the most authentic thing Ken Loach has done since "My Name Is Joe" (1998), a parallel work in the truest sense of the word. Daniel's cardinal sin in the bureaucratic world is his refusal to play by its rules, to fake and to pull the strings where needed. 7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange? references suggest an assumed education and Although his doctor has put him on sick leave and told him he mustn't work, he is obliged to go job-hunting or else he'll be penalized. This is the simplicity which gives Loach's cinema its moral aura.Although many may feel put off by the film's direct social message and strong moral pathos, which can feel didactic or even demagogic at times, and it will not find its dearest fan in yours truly either, I think the film deserves acclaim for its integrity. After having suffered a heart-attack, a 59-year-old carpenter must fight the bureaucratic forces of the system in order to receive Employment and Support Allowance. Both caught up in the administrative absurdities of Britain today, Daniel and Rachel will try to help each other. I, Daniel Blake is a 2016 drama film directed by Ken Loach and written by longtime collaborator Paul Laverty.It stars Dave Johns as Daniel Blake, who is denied employment and support allowance despite his doctor finding him unfit to work. He earns the support of passersby, including other benefits claimants, but is arrested and cautioned by the police. 4) How was I, Daniel Blake promoted to an audience? ), Frightening and Intense scenes (There are two notable scenes of emotional intensity. At his public health funeral, Katie reads the eulogy, including the speech Daniel had intended to read at his appeal. I, Daniel Blake He’s never had Hollywood success, mainly because he’s never wanted it. The distribution company for the film was 'eONE' Explore this company by clicking on the link. A visit to a whisky distillery inspires him and his mates to seek a way out of their hopeless lives.
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